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Engagement Associate, The Atlantic

  • 2021-12-16 5:06 PM
    Message # 12197592

    The Atlantic is looking for a creative marketer, hands-on executor, and customer advocate to join the Consumer Strategy and Growth team as an Engagement Associate. This person will be responsible for building the experiences and executing the strategies that create deep and lasting relationships with our customers, increase lifetime value, and cull data and insights for improved retention. The role is highly collaborative, partnering with Product and Engineering, Data Science, Live events, Editorial, Audience, and Customer Care to drive the business forward.

    Candidates should have a keen interest in driving engagement across digital channels, including on-site, email, and performance marketing (including but not limited to Facebook, Instagram, Twitter, and LinkedIn). Additionally, they should have an entrepreneurial spirit, adept organizational skills, and impeccable attention to detail. The role will report to our Subscriber Engagement Lead.

    The Engagement Associate will:

    • Implement a subscriber engagement and retention strategy across multiple owned (website, email, app) and off-platform (Facebook, Google, other social media) channels
    • Support performance marketing campaigns (primarily paid social) to drive subscriber engagement and retention
    • Work closely with the acquisition and audience teams on complementary projects across the customer lifecycle
    • Provide reports and insights on marketing performance
    • Activate dynamic and customized experiences, informed by model scores, to improve the likelihood of a subscriber to renew

    Qualifications:

    • Passionate about the future of high-quality, independent journalism
    • Experience in marketing, growth, advertising, or relevant fields (internships included), preferably with a focus on multi-channel outreach
    • Experience managing campaigns in social media platforms, specifically Facebook
    • ​​Strong writing skills and experience creating marketing content
    • Skilled communicator and adept collaborator
    • Keen sense of curiosity, organized, and highly collaborative
    • Familiarity with analytics tools (like Looker), project management tools (Airtable, JIRA, Confluence), and email service providers (like Sailthru), is a plus
    • Ability to manage multiple projects concurrently
    • An entrepreneurial and inventive approach to solving problems

    To apply, please visit https://atlanticmedia.wd1.myworkdayjobs.com/en-US/Careers/job/New-York/Engagement-Manager--Consumer-Strategy-and-Growth--The-Atlantic-_R340

    The Atlantic Monthly Group LLC and its affiliates ("The Atlantic") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.


    Last modified: 2021-12-16 5:09 PM | Rebecca Quarls
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