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SAJA-SF: Social Media One-Night Stand presented by Columbia Journalism Continuing Education
Sunday, April 01, 2012
6:00 PM - 8:00 PM (PDT)
Fairmont Hotel, 950 Mason Street, San Francisco
Social Media One-Night Stand: Special Advanced Social Media Workshop for Journalists & Professionals
Please register at
Join us for
's first-ever Social
Media One-Night Stand in San Francisco. It's a special advanced social media workshop designed to take your use of social media to the next level (no matter how you use it now). The focus will be on getting best use out of your time online, how to build more fans and followers and how to do all this in a smart, strategic, sustainable manner. Can't make it to SF? Watch for a similar session on Wednesday, May 23, live on the web from anywhere in the world, or in-person in NYC. Find out more at
Concerns regarding using social media as a journalist or professional are usually addressed during these Q&A sessions also. Join the conversation!
Is it time to take it your social-media skills to the next level?
This special, advanced social-media class is designed to specifically help media pros make the most of social-media tools. You will be expected to know all the basics and be ready to dive into a session filled with practical, actionable tips and case studies.
# How to deepen your connection with your audience via social media
# New tools you must absolutely know and use
# How to build your personal brand
# How to find, on deadline, specific types of people you need for work
# The best ways to increase your followers, fans, and connections
# How to get the "right" followers, fans, and connections
# Metrics: why you need to understand them and how you can do just that
# Sustainable social media -- how to keep from drowning in information and make time to participate efficiently
Versions of this have been taught by Sree at CNN, NBC, ABC, St. Louis Post-Dispatch, Boston Globe, Washington Post, NPR, Mediabistro and elsewhere--and over the last two years in this joint AAJA-SAJA event!
Prof. Sree Sreenivasan, Dean of Student Affairs, Columbia Journalism School, is a brand-new social-media blogger at CNET News. He's also one of AdAge's 25 media people to follow on Twitter and one of Poynter's 35 most influential people in social media. More on him at
See how he uses social media by connecting with him on
He promises the workshop, like his tweets, will most likely be:
* helpful * useful * informative * relevant * practical * actionable * entertaining * fun * & occasionally funny!
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