SAJA-NYC: Advanced Social Media Workshop for Journalists and Professionals

  • Tuesday, March 27, 2012
  • 6:30 PM - 8:30 PM
  • Columbia Graduate School of Journalism, Pulitzer World Room; 116th Street and Broadway


Join us for a special advanced social media workshop for journalists and professionals taught by Columbia professor Sree Sreenivasan and social-media blogger at CNET News. Presented by SAJA, AAJA and Columbia Graduate School of Journalism.

SAJA members: free (sign up now at
Nonmembers: $30
Students: $20 with student ID

(Membership will be checked at the door)

Wondering if you should join Google+ or and how to use LinkedIn to navigate your way to your next position? Then join @Sree for this year's edition of a successful workshop we have offered three years in a row. If you enjoyed it last year and are wondering if you'd get as much out of it again this year, just think
about how Facebook has evolved in the past 12 months. Q&A sessions at the end of each topic provide the unique opportunity to pose your Timeline query to a social media guru.

Concerns regarding using social media as a journalist or professional are usually addressed during these Q&A sessions also. Join the conversation!

Is it time to take it your social-media skills to the next level?

This special, advanced social-media class is designed to specifically help media pros make the most of social-media tools. You will be expected to know all the basics and be ready to dive into a session filled with practical, actionable tips and case studies.

#    How to deepen your connection with your audience via social media

#    New tools you must absolutely know and use
#    How to build your personal brand
#    How to find, on deadline, specific types of people you need for work
#    The best ways to increase your followers, fans, and connections
#    How to get the "right" followers, fans, and connections
#    Metrics: why you need to understand them and how you can do just that
#    Sustainable social media -- how to keep from drowning in information and make time to participate efficiently

Versions of this have been taught by Sree at CNN, NBC, ABC, St. Louis Post-Dispatch, Boston Globe, Washington Post, NPR, Mediabistro and elsewhere--and over the last two years in this joint AAJA-SAJA event!

THE SPEAKER: Prof. Sree Sreenivasan, Dean of Student Affairs, Columbia Journalism School, is a brand-new social-media blogger at CNET News. He's also one of AdAge's 25 media people to follow on Twitter and one of Poynter's 35 most influential people in social media. More on him at See how he uses social media by connecting with him on

Facebook: &

He promises the workshop, like his tweets, will most likely be:
* helpful * useful * informative * relevant * practical * actionable * entertaining * fun * & occasionally funny!

From a previous attendee: “Professor Sree’s presentation at the Columbia Club luncheon in Naples was riveting, fast-paced and packed with information. He presented his material clearly, accessing the internet in real-time to introduce his audience to new and useful websites. Sree was friendly and open to questions at all times, and his style and sense of humor contributed to what was a fun learning experience.” - Michael Hanson


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