STAT is an online media publication focused on finding and telling compelling stories about health, medicine, and scientific discovery. We attract and engage an influential audience of readers in the life sciences industry — from executives and scientists, to advertisers and professional services in the healthcare space. At five years old, STAT is a late-stage startup with a fast-paced environment, eager to continue growing a national and international reputation.
When STAT launched, our core revenue strategy was to create a product that readers would pay for in our news subscription business, STAT+. Over the years, we have expanded the definition of “product” from news to events, reports, and new features and products to serve the STAT community. Monetizing our readers through these products and initiatives is the core pillar of our business plan now and in the years ahead.
As the Consumer Marketing Director, you will manage a team focused on driving growth for STAT's consumer revenue businesses. This includes managing acquisition and retention efforts for established products like the STAT+ subscription service, as well as bringing to market and monetizing new products like events, reports, data products, and new partnerships. It also involves working across teams (editorial, events, product/engineering, and community) to find and develop new product ideas that monetize the STAT platform.
Your team is also responsible for executing cross-channel marketing campaigns to support STAT brand studios, advertising sales and group subscriptions.
As with any small but growing business, the role will require a combination of strategic thinking, the ability to look ahead with vision, and the willingness to roll-up your sleeves and execute on the strategies you develop.
Consumer Revenue Products (STAT+, Event Tickets, Reports, Data Products)
Ad/Sponsorship based products; B2B Ad Sales Marketing
Bonus Points if You…
Interested in this job?
If so, we’d love to hear from you. Please submit a COVER LETTER and RESUME at https://bostonglobemediapartners.applytojob.com/apply/SUR1lWT8BY/Marketing-Director-Consumer-Revenue-STAT. All applications must have a cover letter in order to be considered.
Boston Globe Media Partners LLC is an equal employment opportunity employer, and does not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic.